With around 7 million inhabitants and an ambition to join the European Union, Serbia is one of the most exciting investment destinations in Europe. According to the Financial Times, this country is the first on the continent in terms of the number of Greenfield investments in relation to the size of the economy and the world leader in terms of the ratio of population size and number of jobs, according to IBM Global Location Trends 2019.
Serbia’s efforts in the field of direct capital investments were also recognized by EY-Serbia, one of the 15 most attractive countries in Europe in terms of direct capital investments, according to the report of the global consultant European Attractiveness Survey for 2019. The capital, Belgrade, ranks first in the Business-Friendly Cities Perception Index (run by Emerging Europe), which ranks Europe’s developing cities with the greatest economic potential.
The investment environment in the country is characterized by factors such as a high-quality local workforce, political and economic stability, competitive operating costs, a favorable system of financial incentives and an ideal geographical location.